How to use wordpress more effectively by marketers

WordPress always offers a bunch of opportunities for digital marketers. Here are few essential techniques for managing your WordPress website.

1. Use Fully Responsive, Multi-Purpose Themes

Obviously, we live in 2018, which means that owning a qualitative website is not a luxury anymore. Technology becomes smarter every single year. Which means you can now manage a well-organized online project right out-of-the-box.

The same thing is true for blogs, online magazines, and ecommerce sites. In the end, today you have bright opportunities to build any kind of site. Needless to say, there are many ready-to-use templates you can use for these reasons. Some of them are premium and others are free.
With more than ten thousand highly customizable WordPress themes to choose from, choosing the right template and setup for a site can be challenging if you’re indecisive and don’t know what to look for. You can significantly narrow down your search by only choosing from themes that are fully responsive (designed to look great on all devices and display sizes). This is an absolutely imperative feature nowadays, as research has shown that mobile devices are used to access the web more frequently than desktop PCs.

In addition to being fully responsive, an ideal marketing theme will be designed with a specific purpose or niche in mind. For example, there are some themes that are intended to be used for creating landing pages, while others are designed to serve as portfolios or blogs. Niche-specific themes may include background images, graphics, and icons that are relevant to a particular niche.

Multi-Purpose Themes

Perhaps the most efficient way to proceed is to find a highly versatile multi-purpose theme that includes presets for a variety of niches, as well several page layout styles for creating landing pages, blog posts, squeeze pages, opt-in forms, portfolios, testimonial pages and more. Once you find a flexible theme and become familiar with the administrative options panel, you’ll be on your way to cranking out highly optimized sites in a scalable manner.

The primary benefit of the multi-purpose, niche-flexible themes is that they all come with predesigned layouts and aesthetic content libraries that tailor to a variety of specific industries or niches. Thus, once you master their backend interfaces you can easily go from one campaign to another without ever having to leave the comfort zone of your preferred multi-purpose theme.

2. Have to Familiar with Theme Vital Features that Can surely Beneficial for Marketing Campaigns

Of course, with so many themes to choose from, you’ll probably want to do your own due diligence to consider more than the ones recommend above. To help you make the right decision we’ve provided a list of features that are essential for efficient marketing with the WordPress platform:

  • Support for parallax sections, Flash animations, and video backgrounds
  • It has to be SEO Friendly
  • Have Latest and Clean HTML 5 and CSS 3 Code Structure
  • Included e-commerce functionality like WooCommerce
  • Included contact form and subscription form features
  • Enhanced site navigation.
  • A variety of preset page layout styles
  • Included analytics

3. Use Analytics to Revise Content Strategy and Determine a Best Time to Post based on Analytics Reports

Analyzing website traffic on per page basis is that the best thanks to gather a reliable indicator of the sort of content your guests and search engines just like the most. Likewise, scrutiny the results of initial traffic surges supported posting time will assist you confirm the simplest days of the week and times of day to feature new content. this sort of analysis is important if you are attempting to lift conversion rates by appealing to a target market, particularly if most of your guests ar set during a specific geographic region. Thus, it’d be prudent to become aware of the key analytics solutions for WordPress.

4. Understand the Importance of Connecting your WordPress Site with Social Networks

As you’re probably aware about, recognition and word of mouth are everything in advertising. A campaign with out an associated social presence really cannot attain its complete potential, as you may be absolutely missing out on the opportunity to generate the type of exponential traffic boosts which can simplest come from social sharing. even though there are masses of plugins that could optimize social sharing in WordPress, there also are certain practices you must be taking to maximize a campaign’s social potential.

5. Customer-Friendly Navigation

When looking for an ideal theme, make sure you have seen its live demo. View all of the details of the template’s navigation. The more convenient it is, the more chances you will have to attract a visitor. How will you know if the navigation is a customer-friendly?

  • First, you need to categorize your content. Use various categories and subcategories if needed. Place them on your menu so guests will be able to easily find the content they’re looking for on your website.
  • The next thing you need is powerful search options. Let visitors search by size, colors, process, designers, countries, etc. This will result in regular visitors’ growth.
  • Your gallery should be also filterable.
  • A sticky menu is also recommended. With it, the menu will always remain at the top of your pages. So visitors will not need to scroll.
  • You can also use a hamburger menu. This small design element will help you to hide tons of information. It is one of the greatest features for those users who prefer a minimalist interface.

6. Help Your Visitors Get Help

Finally, we would like to mention that you have to be as flexible as it is possible. This will help you to attract and build relationships with your target audience. So allow your visitors get help whenever they need it.
To do so, make sure that your SEO-friendly theme has at least one of these options:

  • Live chat – A lot of top-notch SEO-friendly templates have live chat in their packages. This is especially important for ecommerce websites, but you can add it to any kind of site. For Example, Zopim
  • FAQ page – This is a must-have for any template or theme you choose.
  • Quick contact form – This feature will help the guests of your online project get in touch with you. They can ask their questions and get answers. You can use welknown plugin Contact Form 7 or Gravity Forms for this.

8 Good Reasons Why You Should Use Google Analytics

Google Analytics is one of the most popular and useful digital analytics tool.

This is free web analytics service offered by Google which provides you statistics report in-depth of your visitors of website.

It gives important bits of knowledge that can assist you with shaping the achievement methodology of your business.

Since these days every one of the organizations have an online nearness through a site. Along these lines, it turns out to be critical for you to take in the inward structure of your site to see whether it is achieving its motivation or not.

For this, you have to know the points of interest of what individuals do when they visit your site, to what extent they stay and what all pages do they visit on your site.

Independent of whether you are internet business site or an enlightening website, you would need to comprehend and consider the conduct of your guests to convey better outcomes.

Here are some vital reasons as to why you use Google Analytics get better insights of your website and the visitors.

1. Its free

8 Good Reasons Why You Should Use Google AnalyticsGoogle Analytics provides free service until you do not exceed 5 million impressions per month. Personal Users and Small Businesses would not have issues of impressions for each month, it only affect the large scale website which has lots of traffic.

2. You can easily create customize reports

It’s report management is completely user friendly. Reports or statistics of your website traffic, you could choose from Google Analytics default reports or can you could build your own customized report using the drag and drop interface which is surely user friendly.

Metrics & dimensions, you could choose and decide how they should be displayed. You can follow below steps to create customized report.8 Good Reasons Why You Should Use Google Analytics

• Sign in to Google Analytics
• Navigate to your view
• Click Customization
• Select Reports from the drop down menu
• Click Customization > + New Custom Report
• Enter a Title
• Click +Add a Report Tab (Optional)
• Explorer, Flat Table or Map Overlay: Select any of report type
• Provide your dimensions and metrics
• Select where the report should appear. Use the drop down menu to select specific views, or select All views associated with this account to allow this report on all views you have access to
• Click Save

3. Have feature to measure internal site search

Reports could be analyzed to revel internal search of visitor for what they are looking for after they land on your website.
It provides detailed reports which identify the area of growth opportunity by analyzing the situations. You could easily revel which are unclear or lacking on your site.

You should be thankful to Google for Google Analytics services, which allows you to track the internal site searches with a little of customization.

With this component of inward webpage look, you would you be able to can have better experiences of what individuals are hunting down on your site. With these bits of knowledge, you can roll out essential improvements or augmentations appropriately to enhance the execution of your site.

You can additionally roll out powerful improvements to your site route and item/benefit offers.

4. Value per Visit

The value of each visit is bound immediately to the interactions per visit. This can be calculated as the total number of visits divided by the total value that was created. Calculating the value per visit is sometimes difficult because there are various intangibles that are involved in creating value that are hard to exactly define. As an example, visitors of a blog create a value each time that they add a page view onto your traffic number, but they will also create an intangible value when they leave a comment on your website.

For those with ecommerce sites, website visitors create value when they purchase a product, but they will then also create this value that cannot be calculated when they choose to leave a review or spread the brand name by word of mouth.

How would a website entice a visitor to create more value during their visit? A brand may ask return customers to leave reviews on goods or services that they have purchased in exchange for a coupon code, or they may ask customers to share a link with their social media.

5. Bounce Rate – To understand why visitors are bouncing off your website

Bounce Rate is one of the most important metrics which refers to the percentage of visitors who leave your website after visiting only one page.

Moreover, it is extremely important to reduce this rate as much as possible.

Blogs will often times see high bounce rates. This is because visitors will tend to only stay on the blog website in order to read one single post and then they will move on.

6. Lead Generation Costs (Cost per Conversion)

This is the effect of a value per visit, and perhaps one of the more important metrics. Cost per conversion may also be referred to as “cost per referral or “lead generation costs”. If you have a high cost per conversion, it will not matter if your website is bringing in high conversion rates with a high value per visit.

Your website will be cost prohibitive—meaning that your net income will be zero or into the negative. When you are trying to increase conversion rates on your website, you will need to keep the cost per conversion in mind, as well as the overall margins. Simply put, this is when you are not breaking even for what you are paying in order to gain conversion. When this number becomes a problem, take a step back and evaluate where exactly the costs are hurting your brand.

7. Automatic collection of data

Google Analytics has a feature that reduces the work that is required to put Google Analytics data into Google Docs, Sites or Spreadsheets.

All you need to do is setup your Google Analytics account and copy a simple piece of code on your website.

This will enable Google Analytics to start collecting data from your website automatically and make reports accordingly.

You simply have to perform no action in order to get the data. Google Analytics does all the work for you.

You can even access your reports immediately without any delay. This feature of Google Analytics not only saves your work effort but also gives you immediate access to the reports. With this, you can soon implement strategies for the better performance of your website.

8. Page Views

One page view is a single view of a web page on your website by a visitor. The page view metric will show just how often visitors successfully access the content on your website. When there are a high number of page views, this could be due to the quality and value of the content on the website. On the other hand, it may also be contributed to visitors not being able to find what they are looking for, so they keep poking around on different pages, or they are trying to reload any pages that are not showing up correctly. Other metrics will be able to tell you the reason for a high number of page views.

Keep in mind if one of your pages has been linked from another website that gets a lot of traffic, only that particular page will have an influx of views. Compare your traffic sources with the page views and this will give you the insight you need.

Why WordPress?

Why WordPress?
Beginners frequently ask us: Why WordPress being most used CMS across the globe? Isn’t my old site good enough? Why do I need to switch to WordPress? If you’re asking these questions, then you’re at the right place. You will find number of reasons in this article on why WordPress is most popular in today’s era and what are the ways you could use WordPress.

WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites.

WordPress is free so it is budget friendly, easy to install, deploy, and upgrade. The large number of free and premium plugins and theme strengthen the WordPress a flexible and simple which surely cut down development costs and time.

WordPress is Free

WordPress is an open source software and anybody could use it without any cost. Open Source software comes with freedom for you to use, modify, build upon, and redistribute the software in any way you like. However, there might be costs involved somewhere.

Hence it free, you would have chance of becoming a part of that awesome community. Across the glob, community members are there to support you without any cost. On the top, using free plugins and themes non-technical website owner or blogger could easily create a website. You could contribute back to the community once you have little experience with WordPress.

Highly customizable for great flexibility

WordPress is most popular Content Management System (CMS) across the globe because it meets all the needs of thousands of users, which immensely helps developers and designers to build website or applications. It’s not limited by enterprise extensions, instead there are number of user-generated plugins are there in market to help you out.

You can reach out us for any WordPress queries at info@askwpguy.com or you will find help from our other articles. Or else, you can contact us anytime.