How important is SEO in 2018?

With Google’s search algorithm changing on a regular basis, it can sometimes be hard to tell how well our SEO efforts are actually working. Many business owners may even be wondering how important SEO is at all in 2018.

Does it even matter anymore?

Yes. SEO absolutely still matters. It just feels like it’s becoming more and more difficult to keep up with best practices.

Why SEO Still Matters

The good news is that the complexity of SEO is the very thing that keeps us all from putting out terrible, irrelevant content on the internet and expecting people to find it. It is what keeps us honest, at least most of the time. SEO has evolved to be more than just a repeatable process that can be easily followed to achieve optimal results. SEO takes work, but if you’re willing to do the work, the results speak for themselves.

4 TIPS TO MAKE YOUR SEO EFFORTS MATTER IN 2018:

1. STRUCTURE YOUR DATA

Rich cards and rich snippets are two of the most effective ways to structure your data, allowing you to communicate better with search engines. In each case, web developers include additional, specific information within the page, providing search engines with a better explanation of the content on a particular page.

Google likes structured data, and may choose to enable a “rich” set of features (such as reviews, images, recipes, etc.) for your page in the search results. Google may also create a knowledge graph search result to display your information, which typically includes information from multiple pages of your website or online application.

Rich cards and rich snippets are great ways to increase the visibility of your website and brand.

2. OPTIMIZE CONTENT FOR VOICE SEARCH

Optimizing your content for keywords and keyword phrases is still an important aspect of SEO. However, today’s users are doing more talking than typing, especially when using their mobile devices. In fact, a study by Emarketer indicated that “35.8% of people used voice-enabled digital assistants at least once a month” last year.

If you’re not taking mobile users, or more specifically, voice searchers seriously, your website may not garner the attention you’re hoping for in 2018. Instead of using keywords and short keyword phrases, it’s important to include semantic search phrases in your optimization strategy.

Users may ask questions like, “Okay, Google, where can I get restaurant nearby?” It’s time to start working these questions into your content for better SEO results.

3. CREATE ENGAGING VIDEOS

Video marketing is a great, and potentially easy way to improve your search results. Even the simplest video can help move your website to the first page of Google search. You don’t even need special or expensive video equipment to get results.

People love videos. In fact, according to Hubspot, “Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.” The numbers don’t lie. Videos are where it’s at.

4. KEEP CREATING HIGH-QUALITY CONTENT

While the rules of SEO may change faster than we can keep up, one constant remains: high-quality content is crucial to the success of your efforts. Flimsy, irrelevant content that doesn’t educate or entertain your audience isn’t going to get your website on the first page of Google search results.

If you aren’t putting effort into your content creation and at least trying to keep up with the latest SEO best practices, you aren’t going to get the results you want. It’s that simple. Your dedication to publishing high-quality, relevant content that your audience wants and needs won’t go unnoticed.

How to use wordpress more effectively by marketers

WordPress always offers a bunch of opportunities for digital marketers. Here are few essential techniques for managing your WordPress website.

1. Use Fully Responsive, Multi-Purpose Themes

Obviously, we live in 2018, which means that owning a qualitative website is not a luxury anymore. Technology becomes smarter every single year. Which means you can now manage a well-organized online project right out-of-the-box.

The same thing is true for blogs, online magazines, and ecommerce sites. In the end, today you have bright opportunities to build any kind of site. Needless to say, there are many ready-to-use templates you can use for these reasons. Some of them are premium and others are free.
With more than ten thousand highly customizable WordPress themes to choose from, choosing the right template and setup for a site can be challenging if you’re indecisive and don’t know what to look for. You can significantly narrow down your search by only choosing from themes that are fully responsive (designed to look great on all devices and display sizes). This is an absolutely imperative feature nowadays, as research has shown that mobile devices are used to access the web more frequently than desktop PCs.

In addition to being fully responsive, an ideal marketing theme will be designed with a specific purpose or niche in mind. For example, there are some themes that are intended to be used for creating landing pages, while others are designed to serve as portfolios or blogs. Niche-specific themes may include background images, graphics, and icons that are relevant to a particular niche.

Multi-Purpose Themes

Perhaps the most efficient way to proceed is to find a highly versatile multi-purpose theme that includes presets for a variety of niches, as well several page layout styles for creating landing pages, blog posts, squeeze pages, opt-in forms, portfolios, testimonial pages and more. Once you find a flexible theme and become familiar with the administrative options panel, you’ll be on your way to cranking out highly optimized sites in a scalable manner.

The primary benefit of the multi-purpose, niche-flexible themes is that they all come with predesigned layouts and aesthetic content libraries that tailor to a variety of specific industries or niches. Thus, once you master their backend interfaces you can easily go from one campaign to another without ever having to leave the comfort zone of your preferred multi-purpose theme.

2. Have to Familiar with Theme Vital Features that Can surely Beneficial for Marketing Campaigns

Of course, with so many themes to choose from, you’ll probably want to do your own due diligence to consider more than the ones recommend above. To help you make the right decision we’ve provided a list of features that are essential for efficient marketing with the WordPress platform:

  • Support for parallax sections, Flash animations, and video backgrounds
  • It has to be SEO Friendly
  • Have Latest and Clean HTML 5 and CSS 3 Code Structure
  • Included e-commerce functionality like WooCommerce
  • Included contact form and subscription form features
  • Enhanced site navigation.
  • A variety of preset page layout styles
  • Included analytics

3. Use Analytics to Revise Content Strategy and Determine a Best Time to Post based on Analytics Reports

Analyzing website traffic on per page basis is that the best thanks to gather a reliable indicator of the sort of content your guests and search engines just like the most. Likewise, scrutiny the results of initial traffic surges supported posting time will assist you confirm the simplest days of the week and times of day to feature new content. this sort of analysis is important if you are attempting to lift conversion rates by appealing to a target market, particularly if most of your guests ar set during a specific geographic region. Thus, it’d be prudent to become aware of the key analytics solutions for WordPress.

4. Understand the Importance of Connecting your WordPress Site with Social Networks

As you’re probably aware about, recognition and word of mouth are everything in advertising. A campaign with out an associated social presence really cannot attain its complete potential, as you may be absolutely missing out on the opportunity to generate the type of exponential traffic boosts which can simplest come from social sharing. even though there are masses of plugins that could optimize social sharing in WordPress, there also are certain practices you must be taking to maximize a campaign’s social potential.

5. Customer-Friendly Navigation

When looking for an ideal theme, make sure you have seen its live demo. View all of the details of the template’s navigation. The more convenient it is, the more chances you will have to attract a visitor. How will you know if the navigation is a customer-friendly?

  • First, you need to categorize your content. Use various categories and subcategories if needed. Place them on your menu so guests will be able to easily find the content they’re looking for on your website.
  • The next thing you need is powerful search options. Let visitors search by size, colors, process, designers, countries, etc. This will result in regular visitors’ growth.
  • Your gallery should be also filterable.
  • A sticky menu is also recommended. With it, the menu will always remain at the top of your pages. So visitors will not need to scroll.
  • You can also use a hamburger menu. This small design element will help you to hide tons of information. It is one of the greatest features for those users who prefer a minimalist interface.

6. Help Your Visitors Get Help

Finally, we would like to mention that you have to be as flexible as it is possible. This will help you to attract and build relationships with your target audience. So allow your visitors get help whenever they need it.
To do so, make sure that your SEO-friendly theme has at least one of these options:

  • Live chat – A lot of top-notch SEO-friendly templates have live chat in their packages. This is especially important for ecommerce websites, but you can add it to any kind of site. For Example, Zopim
  • FAQ page – This is a must-have for any template or theme you choose.
  • Quick contact form – This feature will help the guests of your online project get in touch with you. They can ask their questions and get answers. You can use welknown plugin Contact Form 7 or Gravity Forms for this.