Google Analytics is one of the most popular and useful digital analytics tool.
This is free web analytics service offered by Google which provides you statistics report in-depth of your visitors of website.
It gives important bits of knowledge that can assist you with shaping the achievement methodology of your business.
Since these days every one of the organizations have an online nearness through a site. Along these lines, it turns out to be critical for you to take in the inward structure of your site to see whether it is achieving its motivation or not.
For this, you have to know the points of interest of what individuals do when they visit your site, to what extent they stay and what all pages do they visit on your site.
Independent of whether you are internet business site or an enlightening website, you would need to comprehend and consider the conduct of your guests to convey better outcomes.
Here are some vital reasons as to why you use Google Analytics get better insights of your website and the visitors.
1. Its free
Google Analytics provides free service until you do not exceed 5 million impressions per month. Personal Users and Small Businesses would not have issues of impressions for each month, it only affect the large scale website which has lots of traffic.
2. You can easily create customize reports
It’s report management is completely user friendly. Reports or statistics of your website traffic, you could choose from Google Analytics default reports or can you could build your own customized report using the drag and drop interface which is surely user friendly.
Metrics & dimensions, you could choose and decide how they should be displayed. You can follow below steps to create customized report.
• Sign in to Google Analytics
• Navigate to your view
• Click Customization
• Select Reports from the drop down menu
• Click Customization > + New Custom Report
• Enter a Title
• Click +Add a Report Tab (Optional)
• Explorer, Flat Table or Map Overlay: Select any of report type
• Provide your dimensions and metrics
• Select where the report should appear. Use the drop down menu to select specific views, or select All views associated with this account to allow this report on all views you have access to
• Click Save
3. Have feature to measure internal site search
Reports could be analyzed to revel internal search of visitor for what they are looking for after they land on your website.
It provides detailed reports which identify the area of growth opportunity by analyzing the situations. You could easily revel which are unclear or lacking on your site.
You should be thankful to Google for Google Analytics services, which allows you to track the internal site searches with a little of customization.
With this component of inward webpage look, you would you be able to can have better experiences of what individuals are hunting down on your site. With these bits of knowledge, you can roll out essential improvements or augmentations appropriately to enhance the execution of your site.
You can additionally roll out powerful improvements to your site route and item/benefit offers.
4. Value per Visit
The value of each visit is bound immediately to the interactions per visit. This can be calculated as the total number of visits divided by the total value that was created. Calculating the value per visit is sometimes difficult because there are various intangibles that are involved in creating value that are hard to exactly define. As an example, visitors of a blog create a value each time that they add a page view onto your traffic number, but they will also create an intangible value when they leave a comment on your website.
For those with ecommerce sites, website visitors create value when they purchase a product, but they will then also create this value that cannot be calculated when they choose to leave a review or spread the brand name by word of mouth.
How would a website entice a visitor to create more value during their visit? A brand may ask return customers to leave reviews on goods or services that they have purchased in exchange for a coupon code, or they may ask customers to share a link with their social media.
5. Bounce Rate – To understand why visitors are bouncing off your website
Bounce Rate is one of the most important metrics which refers to the percentage of visitors who leave your website after visiting only one page.
Moreover, it is extremely important to reduce this rate as much as possible.
Blogs will often times see high bounce rates. This is because visitors will tend to only stay on the blog website in order to read one single post and then they will move on.
6. Lead Generation Costs (Cost per Conversion)
This is the effect of a value per visit, and perhaps one of the more important metrics. Cost per conversion may also be referred to as “cost per referral or “lead generation costs”. If you have a high cost per conversion, it will not matter if your website is bringing in high conversion rates with a high value per visit.
Your website will be cost prohibitive—meaning that your net income will be zero or into the negative. When you are trying to increase conversion rates on your website, you will need to keep the cost per conversion in mind, as well as the overall margins. Simply put, this is when you are not breaking even for what you are paying in order to gain conversion. When this number becomes a problem, take a step back and evaluate where exactly the costs are hurting your brand.
7. Automatic collection of data
Google Analytics has a feature that reduces the work that is required to put Google Analytics data into Google Docs, Sites or Spreadsheets.
All you need to do is setup your Google Analytics account and copy a simple piece of code on your website.
This will enable Google Analytics to start collecting data from your website automatically and make reports accordingly.
You simply have to perform no action in order to get the data. Google Analytics does all the work for you.
You can even access your reports immediately without any delay. This feature of Google Analytics not only saves your work effort but also gives you immediate access to the reports. With this, you can soon implement strategies for the better performance of your website.
8. Page Views
One page view is a single view of a web page on your website by a visitor. The page view metric will show just how often visitors successfully access the content on your website. When there are a high number of page views, this could be due to the quality and value of the content on the website. On the other hand, it may also be contributed to visitors not being able to find what they are looking for, so they keep poking around on different pages, or they are trying to reload any pages that are not showing up correctly. Other metrics will be able to tell you the reason for a high number of page views.
Keep in mind if one of your pages has been linked from another website that gets a lot of traffic, only that particular page will have an influx of views. Compare your traffic sources with the page views and this will give you the insight you need.